private by default
MCP ready
Frankfurt hosted
Your visual identity should not disappear into PDFs, decks, folders, and memory. It should stay usable in the middle of real work.
Proef turns visual identity into durable canon with source evidence, project context, and guided editorial updates. Humans read it as a guide. MCP clients retrieve the same structure as canon, evidence, and playbooks.
The goal is not to automate taste away. The goal is to preserve judgment, reduce re-explanation, and keep the creative standard high while the work moves faster.
What Proef stores
- Visual identity canon across tonality, imagery, layout, motion, product, people, and negative examples.
- Source evidence across documents, extracted images, chunks, provenance, and review state.
- Agency and project context so briefs, linked packages, and active direction stay together.
- MCP retrieval and playbooks so the same structure is available inside the model workspace.
Operating model
Private by default, workspace-scoped access, revocable MCP keys, and infrastructure hosted in Frankfurt with TISAX-oriented operating constraints in mind.